Jeremy Blacquier
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FREDERICTON, NEW BRUNSWICK

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Learning the art of storytelling in the business of dentistry

1/30/2024

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Photo of Anubhuti Misra, B.D.S., D.D.S.

Blogger Anubhuti Misra, B.D.S., D.D.S., graduated from the Herman Ostrow School of Dentistry of USC in Los Angeles with honors after completing her B.D.S. in India. She has worked with people who are underprivileged or have special health care needs in the Silicon Valley and witnessed the challenges faced by them very closely. She also serves as a subject matter expert for dental law and ethics with the Dental Board of California and has formerly served as a faculty member at the University of the Pacific Arthur A. Dugoni School of Dentistry. She is based in the San Francisco Bay Area and passionate about supporting new dentists in her role as a New Dentist Committee member at the Mid-Peninsula Dental Society. Her interests in dentistry include artificial intelligence, 3D printing and implants, among many others. Outside of dentistry, she loves to practice yoga and mindfulness, explore the mountains and the gardens with her husband, and paint.

As a new dentist, you’re about to embark on an exciting journey in the world of oral health care. While clinical skills and patient care are at the forefront of your practice, there’s another crucial aspect that often goes overlooked: the power of storytelling. Your dental practice has a unique story waiting to be told, and sharing that story can set you apart in a competitive field. In this article, we’ll explore how you can find your story and showcase it to build a strong connection with your patients and community.

1. Understand the importance of storytelling

“Stories are the most powerful communications tool we have.” — Susi Hately

Storytelling is an age-old art that transcends cultures and generations. When done right, it can humanize your dental practice, making it relatable and memorable. In today’s day and age, patients want more than just dental services; they want a connection, a sense of trust and a reason to choose your practice over others. By sharing your story, you create a compelling narrative that can resonate with potential patients.

Picture yourself, a new dentist fresh out of dental school, just like one of my colleagues who conquered her childhood fear of the dentist. Now, she’s on a mission to make every patient’s visit a comfortable and reassuring experience. Her personal story, which speaks through many personal touches to her practice, brings depth to her practice, making her not just a dentist but a trusted friend.

2. Find your unique angle

“Everyone has a story, and there’s something to be learned from every experience.” — Oprah Winfrey

Begin your quest by delving into your personal story. What motivated you to become a dentist? Have you faced and conquered challenges or experienced life-altering moments that have shaped your approach to patient care? Perhaps you possess a special interest or expertise within the vast realm of dentistry, such as pediatric care or cosmetic procedures or caring for patients with obstructive sleep apnea or temporomandibular joint disorders. Identify what sets you apart, and let that distinction shine at the heart of your narrative.

Every dentist, including you, holds a unique journey that led to this profession. One of my batchmates discovered his passion for pediatric dentistry through volunteering at a children’s hospital during dental school. He understands what it’s like to be a child in the dental chair, and his empathy shines through in his practice, which is regarded as one of the most kid-friendly offices in the area.

3. Craft a compelling brand story

“Your brand is a story unfolding across all customer touchpoints.” — Jonah Sachs

Your brand story should reflect your values, mission and vision for your practice. Consider these elements when crafting your narrative:

• Begin with a relatable introduction: Start with your background and what inspired you to become a dentist.

• Highlight your core values: Discuss the principles that guide your practice, such as patient-centered care, compassion or community involvement.

• Emphasize your mission: Clearly state your purpose as a dentist and explain how your practice helps patients achieve healthier, happier smiles.

• Share patient success stories: Showcase real-life cases and testimonials that demonstrate the positive impact of your dental care.

• Include your vision: Articulate your future goals and how you plan to grow your practice while continuing to provide outstanding dental care.

4. Engage with authentic content

In the digital age, storytelling isn’t limited to in-person conversations. Leverage various platforms to communicate your narrative, including your practice’s website, social media profiles and marketing materials. Share content that resonates with your audience, such as before-and-after photos, educational articles and videos that give a behind-the-scenes look at your practice. Authenticity is key in building trust with your patients, so be yourself and let your personality shine through.

One of the popular dentists in my local dental society uses his practice’s social media presence to share informative videos about the latest dental technologies in the most unique ways. He is genuine and relatable in his content, which resonates with his patients and potential clients.

5. Connect with your community

“The best way to find yourself is to lose yourself in the service of others.” — Mahatma Gandhi

Now, envision “Dr. Compassionate,” who actively participates in local health fairs, offering free dental checkups to underserved communities and to veterans on Veterans Day every year. Their story isn’t merely about their practice; it’s also about their unwavering commitment to the well-being of their community.

Remember, your practice’s story doesn’t exist in isolation. Engage with your local community by participating in events, sponsoring initiatives and supporting causes that align with your values. By becoming an active and caring member of your community, you’ll forge opportunities to share your story and build lasting, meaningful relationships with your patients.

To summarize:

Dear New Dentist, the stage is set, and your unique story is your spotlight in the competitive world of dental practice. Understanding the significance of storytelling, discovering your unique angle, crafting a compelling brand story, engaging with authentic content and connecting with your community are your tools to success.

Steve Jobs once said, “The most powerful person in the world is the storyteller.” Remember that. Embrace the art of storytelling, step forward and captivate the world with your dental tale.



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Rules and Practices Every Golfer Should Know

1/7/2024

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Golf is a sport rooted in tradition, etiquette, and adherence to rules that govern the game’s integrity and the safety of players on the course. Understanding and following these rules and practices is essential for every golfer, whether a beginner or a seasoned player. Here are some fundamental rules and procedures that every golfer should know:

  1. Know and Respect the Rules of Golf: Familiarize yourself with the Rules established by the United States Golf Association (USGA) and the Royal and Ancient Golf Club of St Andrews (R&A). These rules cover various aspects of the game, including equipment, playing the ball, penalties, and etiquette on the course.
  2. Be Mindful of the Pace of Play: Maintain an appropriate play pace to ensure the game’s smooth flow. Be ready to hit your shot when it’s your turn, avoid unnecessary delays, and keep up with the group ahead. If your group falls behind, allow faster players to play through.
  3. Repair Ball Marks and Divots: Respect the course by repairing ball marks on the green and replacing divots on fairways and tee boxes. Correcting damage caused by your shots helps maintain the course’s quality for other players.
  4. Raking Bunkers: After hitting from a bunker, use a rake to smooth the sand and erase footprints and divots. This ensures that the next golfer is not disadvantaged by poor bunker conditions.
  5. Silence and Courtesy During Play: Maintain silence and avoid unnecessary movements or distractions when others are preparing or taking their shots. Please respect fellow players by refraining from talking or making sudden movements during their swings.
  6. Safety First: Always be aware of your surroundings and the position of other players on the course. Shout “Fore!” if your shot is potentially dangerous to other golfers. Additionally, please stay clear of players in their line of sight or when they are taking their shots.
  7. Honesty and Integrity: Golf is a game of honesty and integrity. Adhere to the rules and principles of fair play by accurately scoring your shots, counting penalties, and being truthful about your performance.
  8. Dress Code and Course Policies: Respect the dress code and policies of the golf course you’re playing at. Many grounds have specific attire guidelines, such as no denim or collared shirts required, so ensure you comply with these rules.

Adhering to these rules and practices not only upholds the spirit of the game but also contributes to a positive and enjoyable experience for all golfers on the course. Embrace these fundamental guidelines to enhance your game, show respect for the system, and ensure a pleasurable round of golf for yourself and fellow players.



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The Role of Nutrition in Dental Health: Foods for Stronger Teeth

1/7/2024

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When we think about maintaining dental health, brushing, flossing, and regular dental check-ups typically come to mind. However, the significance of nutrition in promoting strong teeth and gums often needs to be noticed. A well-balanced diet benefits our overall health and fortifies our dental hygiene. Let’s explore the connection between nutrition and dental health, highlighting essential foods contributing to stronger teeth.

Calcium-Rich Foods: Calcium is essential for maintaining strong teeth and bones. Foods like dairy products (milk, cheese, yogurt), leafy greens (kale, spinach), and almonds are rich sources of calcium. Incorporating these into your diet can aid in strengthening tooth enamel, the protective outer layer of teeth, thus reducing the risk of decay and cavities.

Phosphorus-Packed Foods: Phosphorus collaborates with calcium in building and repairing tooth enamel. Foods abundant in phosphorus include fish, lean meats, eggs, nuts, and seeds. Consuming these foods contributes to enamel protection and supports the overall health of teeth and bones.

Vitamin C-Infused Foods: Vitamin C plays a crucial role in maintaining healthy gums and preventing gum disease. Citrus fruits like oranges, kiwis, strawberries, and vegetables like bell peppers and broccoli are excellent sources of vitamin C. These foods aid in collagen production, which supports the integrity of gums and helps fend off periodontal disease.

Foods Rich in Vitamin D: Vitamin D assists the body in absorbing calcium effectively, thus promoting healthy teeth and bones. Fatty fish (salmon, tuna), egg yolks, and fortified dairy products are excellent sources of vitamin D. Ensuring an adequate intake of this vitamin contributes to better calcium absorption, supporting optimal dental health.

Crunchy Fruits and Vegetables: Crunchy, fibrous fruits and vegetables such as apples, carrots, and celery act as natural toothbrushes, stimulating saliva production and scrubbing food particles and plaque. Their texture also aids in strengthening gums and cleaning teeth naturally.

Water: While not a food, water deserves mention for its role in dental health. Drinking water, particularly fluoridated water, helps rinse food debris and keeps the mouth hydrated, contributing to saliva production and protecting teeth against decay.

In conclusion, understanding the importance of nutrition in dental health is integral to maintaining a healthy smile. Incorporating nutrient-rich foods into your diet fortifies teeth and supports oral health. Pairing a balanced diet with regular brushing, flossing, and dental check-ups creates a solid foundation for a vibrant and healthy smile for years.



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